Strategic Partnership

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A case study in legacy IP monetization: Happy Gilmore 2’s multi-platform marketing play

A case study in legacy IP monetization: Happy Gilmore 2’s multi-platform marketing play

Netflix, U.S. Bank, and Subway team up to turn a comedy sequel into a multi-platform activation

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The most effective Jurassic World ad was sitting in your fridge

The most effective Jurassic World ad was sitting in your fridge

Inside the massive retail + mobile campaign that quietly reached millions before the film hit theaters.

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Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

Mining for gold: How the Minecraft Movie’s McDonald’s collab is leveling up marketing

McDonald’s and Minecraft are turning pixels into profits with a blockbuster partnership